Duration: 2 Years | 4 Semester
Each Semester: 5 Subjects
📘 Semester – 1 (Foundation Level)
1️⃣ Fundamentals of Marketing & Sales
2️⃣ Introduction to Digital Marketing
3️⃣ Website Development (WordPress Basics)
4️⃣ Graphic Designing & Content Creation (Canva)
5️⃣ Communication Skills & Personality Development
📘 Semester – 2 (Core Digital Tools)
1️⃣ Search Engine Optimization (SEO)
2️⃣ Social Media Marketing (Organic + Paid)
3️⃣ Google Ads & PPC
4️⃣ Email & WhatsApp Marketing
5️⃣ Video Marketing & YouTube Management
📘 Semester – 3 (Advanced Sales & Performance)
1️⃣ Lead Generation & Sales Funnel Strategy
2️⃣ Performance Marketing
3️⃣ E-commerce & Marketplace Marketing
4️⃣ Google Analytics & Data Tracking
5️⃣ Branding & Online Reputation Management
📘 Semester – 4 (Mastery & Business Setup)
1️⃣ AI Tools in Digital Marketing
2️⃣ Growth Hacking Techniques
3️⃣ CRM & Client Handling
4️⃣ Digital Agency Setup & Freelancing
5️⃣ Internship / Live Project + Final Viva