Semester-1                                                                             

• Introduction to Fashion Merchandising                               
  • Definition, scope, and role in the fashion industry     
  • Fashion life cycle and product categories
• Consumer Behavior & Market Analysis
  • Fashion consumer profiles and segmentation
  • Trend forecasting and demand planning

Semester-2

• Retail Management & Buying
  • Types of fashion retail formats (offline/online)
  • Role of a buyer and buying process
• Visual Merchandising
  • Store layout and design principles
  • Display techniques (window, in-store, shelf)

Semester-3

• Pricing, Costing & Inventory Control
  • Pricing strategies in fashion
  • Cost sheet preparation: material, labor, overhead
• Fashion Promotion & Sales
  • Promotion mix: advertising, PR, personal selling, events
  • Social media and digital marketing in fashion